What makes a user trust your product?
What makes a user trust your product? What gives him/her feeling of confidence that he/she is using a a product that is trusted? What factors govern the success of a product in terms of user acceptance, trust, safety, and returning users?
Is it the look, interface, speed or features????
The article "http://www.humanfactors.com/downloads/usability-newsletter.asp" suggests that its
- Clean interface
- Easy navigation
- Quick response
- Relevant & organized information
- Simple language
Most important, application of the user-centered process.
2 comments:
I also feel that more than all that you mentioned,in the 1st place, it's about capturing user's Mental Model acurately that can lead to user's trust with any product/site. It's mental model that can lead you to what perceptions/behavior a user might be having with similar stuff already present or his views about the same. If a user's mental model reveals that he doesn't trust online transactions then efforts should go into building a system/experience that assures him about the safety fator or any other factor with which a user is not comfy with while dealing with online transactions.
This article primarily emphasizes about the usability issues and website design that can inculcate trust and/or increase it.
Studying the mental model (called consumer behavior) is undertaken by big companies alone, sometimes after usability testing and analysis, but IF these checks are kept in mind, then one can ensure that atleast good principles and practices are followed.
Building a system whereby a user feels he can trust the product may be the foundation itself, but building a website that fails to capitalize on such an architecture could lead to failure and this article in essence(IMHO) seems to teach that and that alone to its readers.
Building products that can inspire trust and foster security amongst the users may or may not be a usability analysts job, but its certainly his domain of expertise when it comes to ensuring that the website conveys this and lots more to the user.
Just my two cents.
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