Moto is back

US-based Motorola is clearly the hungriest and strongest in the wolf pack of mobile handset makers that is taking on bison-like Nokia in India. The world’s second largest mobile handset maker holds the same position in India, although its market share here is smaller than its global average. Industry estimates suggest that Motorola accounts for around 17 percent of the market, just a fourth or so of Nokia. But then, less than two years ago, the share was half that.

The company has emerged the style warrior with phones very different from Nokia designs. The strategy also shows in model names and the building of sub-brands. The Moto prefix now has unconventional and catchy spellings for sub-brands—Razr, Slvr, Pebl and now Krzr.

Source: The Financial Express