Mobile sells

Mobile ads get more sophisticated as they try to deliver the best from TV and computer, minus the nuisances Technology has a way of blurring definitions and challenging consumer habits. This time round it is going to further delight—or confuse you if you are technophobic—by bringing the experience of the TV and the computer screen to your mobile screen.

Mobile marketing campaigns that were using SMS, and more recently MMS, have already helped to open up the eyes of the media world to the power of the mobile channel. Interactive TV and radio, product promotions using coupons and competitions, have exploited this medium. Now it is understood that Google has also started testing mobile ads for advertisers in India.

Google Mobile ads are text-based ad formats, which the company began testing with AdWords advertisers in US, UK, Germany and Japan in August 2006. These textbased ads appear along with search results delivered to mobile devices, and they contain either a link to a mobile website or a phone number which users can click on to generate a call. That sounds much like your computer screen during a Google search, doesn’t it?

Source: iSource updates