What's on your mobile?

Barbie. The Don. TV shows. Sports. What do they have in common? You can get them all on your mobile phone.

The last few months have seen the launches of Hungama's Don video game, ESPN Mobile, Star 7827 `Voice' and Barbie in the 12 Dancing Princesses. The mobile content market is expected to grow from Rs 558 crore in 2005 to Rs 1,802 crore by 2007, according to the Internet and Mobile Association of India. Yet the format of such content is still largely centred on voice or SMS, services that do not require GPRS-enabled phones. While mobile phone ownership in India is growing at a record pace, Internet connectivity is not. So even though ESPN Mobile offers sports content in voice, video, text, SMS and games, it expects its voice and SMS services to be the main attractions.

Source: iSource updates