Entry Level Phones Are Not Fun Anymore

Users feel that mobile phones have become easier to use, have better voice clarity and longer battery life. The handsets with higher memory and good entertainment features are still priced quite high. The entry-level phones are relatively poor on these parameters contributing to decline in user satisfaction.

The ‘incremental spend’ for the next handset has grown to Rs 3,200 indicating that the experienced users are willing to spend higher amount for purchase of their next handset. The average price, an Indian mobile user is willing to spend has declined from Rs 6,900 to Rs 3,700.

Source: The Hindu