Sony Ericsson Topped User Satisfaction

Sony-Ericsson mobile phones ranked first on overall satisfaction by users in 2007, while Motorola was ranked as the 'most improved' brand on satisfaction for the last 3 years. According to ‘India Mobile Handset Usage and Satisfaction Study 2007’ conducted by International Data Corporation's, the overall satisfaction among mobile handset users declined. The two features responsible for this decline are Internal memory and entertainment.

Motorola was in the second slot in overall satisfaction, displacing Nokia to the third place, while barring the top three vendors (Sony Ericsson, Motorola and Nokia) all other brands fared below the industry average.

"The mobile handsets with higher memory and good entertainment features are still priced quite high. The entry-level phones are relatively poor on these parametres contributing to decline in satisfaction scores,” IDC India Country Manager Kapil Dev Singh said.

The study pointed out 3 main features that drive users to upgrade their handsets-

• Integrated digital camera
  
• Music player
  
• Stereo FM radio

These features are available in mid-range and high-end handsets so far, but the common user now demands these features in the more affordable handsets.

Source: Business Standard