Thursday, June 21, 2007

In-Flight Mobile Calls

Airfrance passengers in Europe will now be able to use mobile phones and Blackberry devices during flights for the first time. The European Aviation Safety Authority has given clearance for the use of GSM equipment in airlines.

Portugal's TAP and the UK's bmi will also test on-board mobile phone and data usage, before deciding on whether it will roll out the technology across its fleet.


Source: Cellular news

Monday, June 18, 2007

Dot mobi sites

The key to making a good mobile site is to provide clarity, limit scrolling to one direction, provide the surfer with precise content and ensure the page size is within the memory limits of all basic devices. The site must be compatible with the lowest models of compatible phones. Basic things such as readability, fewer links and images, and easy navigation are significant.

Creating a WAP site is different from creating a Website. There are three basic elements that must be considered –

  • Content
  • Delivery medium (i.e., the phone)
  • Usability
Medium limitations such as slow connectivity, more distractions in the form of unending links and limited space for content can really move surfers away from mobile surfing.

A good WAP site should adhere to the 3Cs – cost, content and context.The mobile site should be built with the end user’s pocket in mind, as subscribers in India still pay for mobile use per kilobyte.

The process of building a mobile site can take anywhere from 45 to 60 days and some of the cost parameters could be user interface, phone browser compatibility, and features such as search and personalisation.

Source: Agency faqs

Meffy Award to Hungama Mobile

Hungama Mobile has won the 'Best Marketing Campaign in Mobile Entertainment’ award at the Meffys Awards. The awards are organised by the Mobile Entertainment Forum (MEF). This is the first honour for an Indian company.

Two mobile campaigns created by Hungama Mobile were nominated for the Meffys – the ‘Casino Royale’ campaign for Hutch in the ‘Best Marketing Campaign’ category and ‘Kingfisher Mobile Calendar’ in the ‘Best Content’ category.

Source: Agency faqs

Cellphone USB charger from Samsung

Samsung has filed a patent for a male USB adapter to recharge cell phones. Not to worry about forgetting your power cord. Find any computer with a USB port and you can recharge your dying cell phone.

Source: Cellphone Digest

Tuesday, June 12, 2007

Bus Routes on SMS

The Gujarat State Road Transport Corporation (GSRTC), is soon launching bus timetable on SMS. The project is being developed by an Ahmedabad-based software company. GSRTC would be the first among all state transport undertakings in the country to offer such SMS services to passengers.

The SMS services include the schedule of

  • next bus services
  • luxury bus services
  • five buses
  • next five buses
Source: The ET

Use of Mobile for Net Access

One in every 11 Indians is accessing the Internet through a mobile phone. According to United Kingdom-based Bango PLC, India is the 4th country with largest population using mobiles to get data from cyberspace. The agency, which studied mobile use in more than 190 countries, found out that the United Kingdom had the largest number of people accessing the Net through mobiles.

The United States came next and was followed by South Africa. Indians made up 9% of the people browsing the Net using mobile phones. Bango said that in a couple of years mobile phone use in India would be greater than that of Europe.


Source: Deccan

Job Alerts on Mobile Phones

Clickjobs.com is trying to make life easier for job seekers by offering 'Jobs on Mobile' service.

Registered users get alerts through the short messaging service (SMS) on their mobiles about relevant vacancies in their specific industry and sector of expertise. Candidates can view job descriptions and also apply for the postings using a short code. One million people have already registered for the service in less than six months.

By 2010, India is expected to have 400 million mobile users and the mobile telephony sector itself is expected to throw open half a million jobs.

Source:ET