Teens- Interested in Mobile Ads

A new study from Ball State University has revealed that college students are more receptive to mobile ads through text messages.

Highlight of the survey:

- 37.4% of college students would take the offer of a free ring tone for them to accept advertisements on their cell phones.
- 21.4% preferred a discount or coupon to a restaurant, movie or grocery store.
- 20% wanted free minutes, upgrades, access to the internet or music.

Source: Mobile weblog