Where Do People Carry Phones?

Male- 60% trouser pockets
Female- 61% handbags

- 30% 0f pocket carriers & 50% of handbag carriers sometimes/always miss incoming calls

- Phone carrying positions are driven by a need to balance the ease of carrying and interaction versus a desire to protect it from damage, loss and theft.

- Females do attach objects with unique textures, which then make it easier to locate the phone unsighted in the handbag.

Link to complete study