Vodafone aims to lift India User revenues

Vodafone Group Chief Executive Arun Sarin, speaking during his keynote speech at the 3GSM World Congress in Barcelona, said he would look to boost user revenues by introducing new services, such as mobile banking in India.

On Monday Vodafone announced it would work with Citigroup to develop M-PESA, a mobile phone money transfer application across the world. Sarin added that in many emerging markets - such as India and Africa - mobile phones provide the only way to transact with a bank. "We're going to bring low-cost handsets and mobile-banking and money-transfer services," he said.

Earlier Tuesday Vodafone announced a deal with Chinese mobile manufacturer ZTE to produce a range of low-cost Vodafone-branded phones to appeal to customers in emerging markets.

Source: Cellular news