Reliance "YouTube"

Reliance World is planning to do a YouTube, for the nation’s favourite game, cricket. The Anil Ambani group company has tied-up with an online video networking firm, CrickeM.com, to enable customers to upload, view and share their cricket videos with the rest of the world.

YouTube is the world’s popular free video sharing website that permits users upload and share video clips. The content includes movie, TV and music video clip, and amateur content like videoblogging and short original videos.

Reliance World would enable users to record and upload their cricketing video footage from any of the 240 centres. Moreover, the company would also be the broadband partner for CrickeM.com and even offer memberships through its outlets in 104 cities across the country.

Source: iSource