Monday, January 15, 2007

Europeans are smarter than Americans:)

European consumers have been faster to adopt ‘smart’ mobile phones than their American counterparts, according to Telephia, a provider of syndicated consumer research to the telecom and mobile media markets.

In Q3 2006, smartphone penetration-

  • Western Europe- 8.80%
  • Italy- 19.20%
  • Spain- 9.50%
  • UK- 7.50%
  • Sweden- 3.60%
  • Germany- 4.90%
  • France- 3.50%
  • USA- 3.80%

Italy has been at the forefront of driving mobile development and penetration in Europe and is also leading the adoption of smartphones by far. More than 95 percent of all Italians own a mobile phone and almost one in five buyers of new phones in the last six months (19.2%) bought smartphones.

Source: Mobilemonday

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