Mobile phone as music device

Online learning company Intuitive Media and digital media magazine New Media Age carried out a survey of nearly 1500 UK teens. Mobile music is leading the mobile content market. The key user group, young early adopters identify mobile music downloads as the most interesting service. 29% of 8-13 yr old shares music on their phones with nearly half (45 percent) of the remaining respondents stating that they’d like to share music in this way.

The problem is by no means a minor threat to music sales - of the 80 percent of kids who listen to music on the move in some way, a significant 30 percent do so primarily on their phone, making it an important music device for this demographic.

The research gives an insight into the increasingly important kids mobile market. With 72 percent of 6-13 year olds now owning their own phone and 26 percent spending at least GBP 1 or more on content a week, mobile content providers, network operators and media companies can no longer afford to ignore mobile for this demographic.

Source:mobilemonday