Tuesday, December 12, 2006

Finnish mobile survey results

The main mobile data service that people use is SMS (90.2% in 2002, 96.2% in 2006), ringtones and icons (52.5%–53.7%) routine banking (18.5%–16.3%).

Search services become the second most used service in 2004 with 62.8% using their mobile phones to find out phone numbers and addresses. By 2006, 68.3% say that they use mobile search services. SMS is the leader year after year. But the number two spot was claimed in 2002 by banking, in 2003 by email, and in 2004–2006 by search services.

The third most popular “would use” service was GPS in 2002, timetables in 2003, email in 2004, MMS in 2005, and email again in 2006.

It is no wonder that 84.9% of the surveyed people responded this year that they would not be willing to acquire a new mobile subscription in order to get a bundled 3G mobile phone. People felt that they had no need for a 3G phone, they were not interested at the moment, they were satisfied with their existing mobile data service and that the phones include unnecessary features.


Source:mobilemonday

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