Airtel peps up services with a VAS monthly

Bharti Airtel is betting big on value-added services (VAS) to achieve its target of becoming the most admired brand in the country by 2010. It has now decided to launch one new VAS application every month for the next two years. Bharti’s partnership with Google to facilitate Google search on Airtel mobiles is also part of this strategy.

Source: iSource updates