Changing mobile gaming habits

The mobile phone gamers surveyed frequently play mobile games with the vast majority (80%) playing at least once a week and 34% playing every day. The average length of a session is 28 minutes with India (39 minutes), United States (31 minutes) and Thailand (29 minutes) playing longer than average.

Mobile phone games are played on the move (61%) almost as much as they are played at home (62%). Also, mobile phone gamers are making the most of their idle time with 56% preferring to play while waiting.

The survey was conducted by Nielsen Entertainment, and saw 1,800 people surveyed in 6 countries.

"These research results further validate that consumers are looking to the next generation of mobile gaming to meet their gaming needs," says Jaakko Kaidesoja, director, games, multimedia, Nokia. "Consumers are demanding great graphics, great content and great game play and we have listened. Next year, we intend to deliver superior mobile gaming experiences which will include great looking, involved and connected games that are easy to find, manage and play."

Source: mobile-weblog