Mumbai dabbawallahs are again in limelight, but not for dabbas...

Airtel has partnered with the Nutan Mumbai Tiffin Box Suppliers Trust, the dabbawallahs association, to sell its pre-paid cards, new connections and bundled handsets. White-clad dabbawallahs touch nearly 2 lakh households and 70 local stations as they carry home cooked food for office-goers and school kids across Mumbai. Bharti is looking at using their reach to expand its user base. With hectic work schedules, users who don’t have the time to step out of office can easily buy a recharge voucher or a new connection from a dabbawallah, who visits them on all weekdays.

The dabbawallahs will provide the registration form to prospective customers and collect the filled forms. This partnership will provide more visibility to brand Airtel in Mumbai & will also increase the earnings of dabbawallahs, which is around Rs 4,500 to Rs 5,000 per month.

Source: iSource updates