1-in-10 mobile subscribers have Music phones

According to recently published research from Telephia, there are now 23.5 million mobile subscribers in the USA who have phones with integrated music players. The number of consumers with music-enabled phones is up five times from the same period in 2005 and nearly 20 percent of the new phones purchased in Q3 2006 were music capable.

Many of these subscribers report loading music on to their phones via their PC, but only a small number have actually downloaded music over the air (OTA) from a wireless carrier music store. In Q3 2006, a little over two million subscribers, about 8.5 percent of those with capable phones, reported any purchases of music via OTA downloads (see Table 1).

Uptake of Music Phones and Over the Air Download Services (U.S.)

• Subscribers with music players on their handsets
  Q3 2005- 4,603,688 (2.3%)
  Q3 2006- 23,495,033 (10.5%)
  

Source: Telephia U.S. Device Census Report, (Q3, 2005-Q3, 2006)