SMS2.0 Nationwide Launch By August

SMS2.0, the next generation of SMS, which stands for short message and search, is expected to increase the ARPU of mobile operators by at least 10%.

Bharti Airtel and Affle had launched the pilot project of SMS2.0 in India last month. SMS2.0 includes colours, emoticons, scheduled SMS and other personalisation options. Through media and content partners, the platform enables free delivery of news headlines, movie trailers and promotions.

Currently, the SMS2.0 service is available only in Delhi and surrounding regions. Its accessible only on a selected Nokia handsets at the moment.Nationwide launch of SMS2.0 is expected by the end of August.

Source: DNA