Zapak Slashing The Games Prices To Half

Zapak, a Reliance Anil Dhirubhai Ambani Group (ADAG) venture company, is joining hands with 30 gaming studios across the world to create content for online games.

The company has entered into exclusive tie-ups with the US-based PopCap Games, Playfirst, and Russian game developer and distributor, Alawar, to provide content for casual games. The company is also working with 6-8 Indian studios towards this end. These games are further being localised to suit Indian users.

Zapak, will also soon be launching Disney’s downloadable games in association with Boonty — developer and distributor of online casual games — at Rs 249. These games include popular Disney series’ and movies such as Aladdin, Little Mermaid, Lion King and Kim Possible. The company is also trying to get the content of games based on Harry Potter. Zapak already has tie-ups with Adidas, Thums-Up, Ponds and a few other players for creating advergames.

The company is slashing the prices of its downloadable games to half. All the downloadable games from Zapak will be available in the range of Rs 49-249 whereas the same games are available for $20 (around Rs 800) or more in the international market.

Source: Business Standard