Pink On Its Way To Become RED!!!

Nearly two years ago, Orange turned pink. Now, pink is preparing to make way for red. The vibrant pink tristars of Hutchsion Essar logo are set to change to a speech bubble of dominant red colour, the trademark brand of Vodafone.

Vodafone, which bought a stake in Hutch Essar in May, is expected to introduce its globally-renowned brand in India before the year-end. O&M is working on the new look for Hutch as it prepares to become Vodafone Essar.Vodafone will undertake extensive consumer research before embarking on brand change.

Hutch’s boy with the pug has been one of the most popular and recognised brand campaigns in India and not surprisingly, the cute pug is expected to follow the boy in Vodafone’s advertisements too.

Source: The ET