Booming Mobile VAS

The mobile value added services are poised to grow by over 65% to touch Rs 8,200 crore by the end of this fiscal from Rs 4,950 crore in the last fiscal, according to an estimate by industry body Assocham.

Various downloads such as ringtones, bill-related information, contest, exam results and messages received from public services such as banks, railways and airlines earn revenues for the industry. Such revenues will grow and multiply to add volumes to mobile value added services (VAS).

Indian music industry earned more than 35 million dollar from such services, which is equivalent to 20% of its total revenue. SMS interactivity, which has become an integral part of most of TV shows, would become a major source of revenue for the channels.

Source: The Asian Age