Yahoo launches Mobile Ads

Yahoo has introduced display advertising on its mobile-specific Web sites in 19 countries in the Americas, Europe and Asia. The move, which follows a year of aggressive expansion in the wireless space, marks Yahoo's first formal rollout of graphical ads on its sites around the world.
Company also released a new version of its downloadable mobile client, Yahoo! Go 2.0.

The ads on Yahoo's mobile sites are part of a new publishing platform built to better deliver both content and marketing messages to the company's mobile users. According to Yahoo, the system can fluidly target ad sizes and creative according to the screen size and other capabilities of a given device.

According to Telephia, Yahoo's mobile services reach six percent of the U.S. mobile audience. Mobile measurement firm M:Metrics meanwhile estimates Yahoo's U.S. reach for all mobile services is 14.5 million U.S. wireless subscribers, outpacing nearest competitors Google, MSN and AOL.

Source: ClickZ