CBS Mobile division

Broadcaster CBS has formed a mobile division and launched three WAP-based sites. The first channels include two ad-supported sites and a mobile store.

A CBS SportsLine WAP site provides sports scores in real time and the ability to manage fantasy football teams. A CBS News WAP site gives mobile users access to full news stories and images. Both WAP sites are ad-supported with banners running across the top of the content and elsewhere on certain pages.

The third site included in the launch is a commerce site. At launch the site has more than 600 exclusive wallpapers and voice tones packaged especially for mobile use. The site also carries over 5,000 non-exclusive wallpapers and ringtones. Content is available by subscription. Exclusive wallpapers distributed on CBS Mobile are called "Live Wallpapers" and consist of still images taken from the network's shows and made available within hours of broadcast.

Source: ClickZ