Nokia moving in Mobile adverising arena

Nokia gets into mobile advertising market, with the launch of two services- Nokia Ad service & Nokia Advertising connector.

Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. The service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns.

Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. It operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device. Nokia Advertising Connector enables delivery of targeted ads to mobile devices. The service supports CPA (cost per action) model.

Source: Cellular news