Mobile Web 2.0

Reasearch by global consultancy Arthur D. Little shows that Telecoms companies are failing to make the most out of the online information-sharing services of "Web 2.0"

The key drivers of today's internet growth are the users, who through web 2.0 can now create and distribute content instantaneously and globally. In order to harness and monetise Web 2.0 the Telcos will have to rapidly address the needs of this community.

The telecoms industry is now faced with the dilemma of whether to collaborate or compete with the newly emerged web 2.0 leaders and face the long haul choice of building competing communities or take the reduced margin implied from partnerships with existing players.

Many organisations have already chosen the latter, demonstrated by Vodafone's partnership with MySpace and 3's X-series portfolio deals including Skype, Google and YouTube.

Source: Cellular News