Mobile Instant messaging

The report by fast mobile, BKI & Informa media predicts that the greatest growth in messaging revenue will come from IM up by a factor of six between 2007 and 2009 with as many as 1.9bn free, public mobile IM accounts. Gartner have also said that if mobile operators want to cash in on this messaging bonanza they will need to embed services themselves to avoid being disintermediated, so the writing is clearly on the wall.

The report by fast mobile & BKI media forecasts that established brands will take over and dominate the mobile IM space, and lead the development of mobile communities, unless operators and vendors recognise the opportunity and act quickly to improve the use of IM-based services and networking.

The report states clearly that IM will be the single biggest driving force in the activation of mobile communities. The report also considers that with the majority of users likely to currently be in the 16-24 age group, many of them with low disposable income, price points and data charges are a key area.

Source: Cellular News