Vote for TAJ

I Media has tied up with mobile companies like Reliance, Airtel and Vodafone Essar for 'Vote for Taj' campaign.

Vodafone Essar has sent Blast SMS to over 6 million customers asking them to vote for the Taj. Voters have to pay Rs 3 per SMS, which is shared between I Media and the telecom service provider.

Vodafone has even localised the SMS. For Uttar Pradesh SMS is 'UP ka shaan, Bharat ka maan'.

Source: iSource updates