Dot mobi sites

The key to making a good mobile site is to provide clarity, limit scrolling to one direction, provide the surfer with precise content and ensure the page size is within the memory limits of all basic devices. The site must be compatible with the lowest models of compatible phones. Basic things such as readability, fewer links and images, and easy navigation are significant.

Creating a WAP site is different from creating a Website. There are three basic elements that must be considered –

• Content
• Delivery medium (i.e., the phone)
• Usability

Medium limitations such as slow connectivity, more distractions in the form of unending links and limited space for content can really move surfers away from mobile surfing.

A good WAP site should adhere to the 3Cs – cost, content and context.The mobile site should be built with the end user’s pocket in mind, as subscribers in India still pay for mobile use per kilobyte.

The process of building a mobile site can take anywhere from 45 to 60 days and some of the cost parameters could be user interface, phone browser compatibility, and features such as search and personalisation.

Source: Agency faqs