Virgin Mobile to partner TATA s

Richard Branson’s Virgin Mobile is entering the Indian market through a 50:50 joint venture with the Tatas. The joint venture will allow CDMA operator TTSL to use Virgin’s core expertise in marketing and service innovation to create offerings largely targeted at the youth segment.The move will help TTSL expand market share from the current 7.1 percent.

Virgin’s innovative VAS offerings include video calling, where the user can see the person she’s talking to, video clips of celebrity interviews, film snippets, comedy clips besides games and a vast coverage on news and sports. Virgin Mobile has partnered with Yahoo to offer Yahoo Mail and Yahoo Messenger preloaded on several of Virgin’s handsets.

Source: ET