Potential of Mobile Marketing!

Mobile marketing represents one of the most promising and challenging opportunities for both the advertising and mobile industries. With more than 2 billion mobile users in the world today, mobile prevails as the first medium through which advertisers can reach such a large audience on an individual basis in the developing world.

According to IDC, the brand spend of the U.S. mobile marketing market in 2006 should more than double the spend in 2005. In order for mobile marketing messages to be effective, they must capture the attention of and engage users. An IDC survey shows that mobile users show limited tolerance for prerolls lasting more than 8 to 10 seconds. This means that successful mobile marketing campaigns must quickly engage users in the first few seconds, not just treat them as a captive audience.

Source: Cellular News