Mobile VAS a billion dollar industry by 2007

The Mobile Value Added Services Report of the Internet and Mobile Association of India (IAMAI) and the IMRB International has revealed that the industry is poised to touch a whopping Rs. 4,560 crore by the end of this year. The current industry size is Rs. 2,850 crore.

With mobile phone penetration growing in leaps and bounds, mobile value added services (MVAS) is bound to become a huge business. Frequent upgrading of handsets by subscribers will only give it a further push.

Source: iSource Updates