China’s mobile user Search stats

mInfo, the Chinese mobile search provider, has released some key search statistics on real user behavior in the world's largest wireless phone market. Data published by mInfo are based on actual usage information over the last year across its SMS, WAP, kJava and IM mobile search systems.

• SMS has over 90% adoption. WAP is currently actively used by only 30-40 million of the 450 million mobile users in the country
• Mobile searchers are looking for answers surrounding their daily lives
  Local Search (as bars, hotels and ATMs )- 41%
  Informational Search (stock quotes, sports scores and flight schedules )- 31%
  Rich Content Search (ring tones, pictures, mp3, games etc.)- 28%
• Fridays and Saturdays are the most heavily trafficked days for mobile search services
• The five leading search categories in 2006 were:
  Dining/Recreation, Jokes/Riddles, Ring tones/Pictures, News/Stock, Weather forecast
• Mobile searchers tend to use longer query strings (5-6 words/query) vs. web searchers who average about two words per query.
• Web users- Young people age 24 or under
  Mobile searchers- 25 and over
• 19-24 year old group seemed most interested in ring tones and pictures
  25-29 year old group was more heavily weighted towards local search
  The 30-34 year old group tended to spend more time on travel and news related searches
  

Source: Cellular News